Sector

Industrial Decarbonization

Carbon capture, green hydrogen, industrial heat, process electrification. The technologies that will decarbonize the sectors responsible for 30% of global emissions. The market opportunity is enormous. The commercial path is anything but obvious.

Why This Sector

The technology works. The story doesn't. Yet.

Industrial decarbonization is where climate deeptech meets the real economy. Your customers are steel mills, cement plants, refineries, and chemical manufacturers. Organizations that move slowly, buy cautiously, and need overwhelming evidence before they change a process that's worked for 50 years.

At the same time, the policy tailwinds have never been stronger. Carbon markets are maturing. The EU CBAM is creating real urgency. Corporate net-zero commitments are driving demand for credible removal and reduction solutions. But none of that matters if your target customer doesn't know you exist, or if your investors can't see the commercial momentum.

We've helped industrial decarbonization startups announce first-of-a-kind deployments, build pre-fundraise visibility, and position for strategic acquisitions. If you're building technology that decarbonizes heavy industry, we know how to tell that story to the people who need to hear it.

Common Challenges

Sound familiar?

Perceived as pre-commercial

Your direct air capture, carbon mineralization, or process electrification technology works, but the market still thinks of your sector as "pre-commercial."

Industrial buyer trust gap

You need to build credibility with industrial offtakers who won't take a meeting unless you've been validated by media, analysts, or peers they trust.

Policy tailwinds, no narrative

Policy and regulation are moving in your favor, but you're not positioned to capture the narrative.

Pre-fundraise visibility

You're preparing for a fundraise and need to build investor-facing visibility in a 3–6 month window.

Competitors are louder

Your competitors are louder than you, even though your technology is further ahead.

Milestones going unnoticed

You've hit real milestones (pilot deployments, regulatory approvals, first customers) but the market doesn't know it.

Clients in This Space

Industrial decarbonization success stories

Skytree direct air capture unit
Carbon Capture

Skytree

Modular direct air capture · Netherlands / U.S. / Canada

100+
Pieces of editorial coverage in first 4 months
3
Major announcements landed
5
Panels & keynotes secured
6
Podcast appearances

GTM & Commercialization

  • Announced Skytree's first-of-a-kind 100% wind-powered DAC facility in Texas, a commercial milestone positioning the company as a leader in low-cost carbon removal
  • Communicated the acquisition of rival DAC startup ReCarbn, consolidating IP and talent to accelerate commercial deployment
  • Supported U.S. and Canadian market entry with office openings, establishing a North American commercial presence ahead of Series A
  • Built investor-facing visibility during a critical pre-fundraise window, contributing to strong pipeline for Series A conversations

Visibility & Demand

  • Led a 6-month global visibility campaign spanning U.S., Canada, and Europe
  • Coordinated three major announcements: FOAK 100% wind-powered DAC facility; opening of U.S. and Canadian offices; acquisition of rival DAC startup ReCarbn
  • Secured keynote placements at major climate events
  • Executed a targeted U.S. media outreach strategy across climate, energy, and business press

Coverage Highlights

Investor Network

Connected to the investors writing checks in this space

Our network includes climate VCs and carbon-focused funds actively deploying capital in industrial decarbonization, carbon removal, and process electrification.

Let's Talk Decarbonization

Building technology that decarbonizes heavy industry?

If you're solving one of the hardest problems in climate and need the market to understand what you've built, let's start the conversation.

Contact Us