Sector

Advanced Materials

Graphene, nanomaterials, bio-based polymers, novel composites. The building blocks of every climate solution. The science is extraordinary. The commercial story usually isn't. We fix that.

Why This Sector

The "valley of death" is steeper here

Advanced materials startups have arguably the hardest commercialization path in all of deeptech. Your technology is invisible to the end customer, embedded inside someone else's product. Your buyers are procurement teams at industrial conglomerates who've been using the same inputs for decades. And the market doesn't understand what you've built, because nobody has explained it properly.

We've helped materials companies go from zero English-language media coverage to 130+ earned placements, win industry awards that open doors with buyers, and build the kind of third-party credibility that shortens enterprise sales cycles. We know how to translate molecular-level innovation into a story that resonates with investors, industrial customers, and the trade press that influences both.

If you're spinning out of a university lab, scaling a pilot line, or launching a new product into an established supply chain, we've done this before.

Common Challenges

Sound familiar?

Invisible innovation

Your technology is genuinely world-first, but nobody outside academia and your investor group has heard of it.

Academic roots, commercial gap

You're an academic spin-off and need to build commercial credibility fast. Customers, partners, and investors need to see you as a company, not a research project.

B2B buyer complexity

Your product is a B2B input material, so you need to reach procurement teams, engineers, and formulators, not consumers.

International expansion

You're expanding internationally and need to build awareness in new markets where you have no brand recognition.

Missing from trade press

Trade press in your vertical (composites, packaging, construction, chemicals) is the primary channel for reaching buyers, and you're not in it.

Entrenched incumbents

You're competing against billion-dollar incumbents who've owned the supply chain for decades.

Clients in This Space

Advanced materials success stories

Gerdau Graphene nanomaterials product
Advanced Materials

Gerdau Graphene

Graphene nanomaterials · UK / Brazil

130+
Pieces of earned coverage
0
English coverage at start
10
Podcast appearances
9
Speaking opportunities secured

GTM & Commercialization

  • Launched the world's first graphene-enhanced PE masterbatch for packaging, a commercially available product announced through coordinated media and trade outreach
  • Won a Dow Packaging Innovation Award, providing third-party commercial validation used in customer sales conversations
  • Announced graphene-enhanced concrete admixture, opening a new market vertical with commercial pilots in the construction sector
  • Built English-language market awareness from zero, enabling the company to engage U.S. and European customers, distributors, and partners for the first time

Visibility & Demand

  • Built from zero to 130+ pieces of earned coverage in target verticals including composites, packaging, and advanced materials
  • Coordinated 4 major announcements including several world-first achievements in composite and nanotech applications
  • Drove 9 speaking opportunities and 10 podcast appearances in relevant technical verticals
  • Established Gerdau Graphene as the authoritative voice on graphene commercialization in English-speaking markets

Coverage Highlights

Investor Network

Connected to the investors writing checks in this space

Our network includes climate VCs and industrial investors actively deploying capital in advanced materials and novel manufacturing.

Let's Talk Materials

Building the materials the world will run on?

If you have a breakthrough material and need the market to understand what you've built, let's start the conversation.

Contact Us