Sector

Energy & Storage

The world needs 4x today's grid storage capacity by 2030 and entirely new energy carriers to decarbonize aviation, shipping, and heavy industry. The technology is being built. The market doesn't know it yet. That's where we come in.

Why This Sector

The hardest GTM problem in climate

Energy and storage startups face a unique commercialization challenge: the technology is capital-intensive, the sales cycles are long, and your buyers (utilities, grid operators, industrial offtakers) need years of trust before they write a purchase order. But your investors need to see traction now.

We've worked with energy startups from pre-seed through acquisition. We understand the difference between a lab demonstration and a grid-connected deployment, between a research grant and a commercial pilot. We know how to communicate each milestone in a way that builds credibility with the people who matter: investors, utility procurement teams, strategic partners, and the energy press.

Whether you're building next-generation batteries, hydrogen fuel cells, electrolyzers, or novel grid infrastructure, if you have real technology and need the market to take notice, we can help.

Common Challenges

Sound familiar?

Breakthrough, unknown

You have a breakthrough energy technology, but no one outside your lab and your investors knows it exists.

Fundraise-ready, not visible

You need to raise your next round, but your media presence doesn't match the maturity of your technology.

Milestones without momentum

You've hit real engineering milestones (grid connections, pilot deployments, commercial partnerships) but haven't translated them into market credibility.

Outgunned by incumbents

You're competing against incumbents with 100x your budget and decades of brand recognition.

Credibility gap with buyers

You need to attract utility and industrial customers, but they won't take a meeting without third-party validation.

Stretched founding team

Your founding team is brilliant at science and engineering, but stretched thin on communications, GTM, and investor readiness.

Clients in This Space

Energy & storage success stories

Ore Energy iron-air battery container
Energy Storage

Ore Energy

Iron-air long-duration energy storage · Netherlands

80+
Pieces of editorial coverage
3
Major announcements landed
2
World firsts announced

GTM & Commercialization

  • Supported the company's stealth-to-market launch, positioning Ore Energy for investor conversations and early commercial partnerships
  • Announced Europe's first grid-connected iron-air system, a key demonstration milestone for utility customers
  • Secured pilot partnership with EDF, one of Europe's largest energy utilities, validating the technology at commercial scale
  • Built market credibility across the European LDES landscape ahead of Series A fundraising

Visibility & Demand

  • Managed the stealth-to-market launch, securing global coverage of the company's emergence with its iron-air battery technology
  • Announced Europe's first grid-connected iron-air battery system in Delft, Netherlands
  • Coordinated the announcement of a 100-hour iron-air pilot with EDF in France
  • Built sustained media visibility across energy, climate, and business press in Europe and the U.S.

Coverage Highlights

HyPoint hydrogen fuel cell
Hydrogen Aviation

HyPoint

Hydrogen fuel cells for aviation · U.S. / UK · Acquired by ZeroAvia (~$100M)

250+
Pieces of editorial coverage
500%+
Social media growth
37
Panels & keynotes
5
Industry awards won

GTM & Commercialization

  • Supported communications around two VC funding rounds, helping attract investment from NEOM, Sumitomo Corporation, and other strategic investors
  • Announced partnership with Piasecki Aircraft, advancing the path to FAA certification for hydrogen-electric vertical-lift platforms
  • Opened UK headquarters, establishing a dual U.S.–Europe commercial footprint
  • Acquired by ZeroAvia (~$100M). Communications positioned the company as the leading hydrogen aviation fuel cell developer, culminating in acquisition by the world's largest hydrogen-electric aviation company

Visibility & Demand

  • Built the company's media presence from zero to 250+ pieces of editorial coverage over 2 years
  • Coordinated 7 major announcements including new UK HQ, partnership with Piasecki Aircraft, and two VC funding rounds
  • Secured a Fast Company World Changing Ideas award, one of the most competitive recognition programs in cleantech
  • Drove 500%+ social media growth through a strategic content and community program

Coverage Highlights

Investor Network

Connected to the investors writing checks in this space

Our network includes climate VCs, energy-focused funds, and strategic investors actively deploying capital in energy and storage.

Let's Talk Energy

Building the next generation of energy infrastructure?

Whether you're pre-seed or Series B, if you have real technology and need the market to take notice, let's start the conversation.

Contact Us