GTM & Commercialization
- Launched the world's first graphene-enhanced PE masterbatch for packaging, a commercially available product announced through coordinated media and trade outreach
- Won a Dow Packaging Innovation Award, providing third-party commercial validation used in customer sales conversations
- Announced graphene-enhanced concrete admixture, opening a new market vertical with commercial pilots in the construction sector
- Built English-language market awareness from zero, enabling the company to engage U.S. and European customers, distributors, and partners for the first time
Visibility & Demand
- Built from zero to 130+ pieces of earned coverage in target verticals including composites, packaging, and advanced materials
- Coordinated 4 major announcements including several world-first achievements in composite and nanotech applications
- Drove 9 speaking opportunities and 10 podcast appearances in relevant technical verticals
- Established Gerdau Graphene as the authoritative voice on graphene commercialization in English-speaking markets