# endré — Full Reference > Commercialization and go-to-market (GTM) strategy partner for climate deeptech startups. endré is a specialist communications and commercialization firm that works exclusively with climate technology companies. The firm operates as a fractional Chief Communications Officer (CCO) or Chief Marketing Officer (CMO), embedding directly into startup leadership teams. --- ## Founder Aaron Endré is the founder and principal of endré. He has 17+ years of experience in communications, commercialization, and go-to-market strategy for technology companies. His career spans climate tech, deeptech, and venture-backed startups. He has worked with 4 unicorns, supported 12 exits, and helped clients raise over $3B in VC funding. He is based in Amsterdam, Netherlands and San Francisco, California. --- ## Services ### GTM Strategy & Commercialization endré builds the commercial infrastructure that turns a breakthrough technology into a market-ready company. This includes market positioning, competitive differentiation, messaging frameworks, and launch strategy. ### Investor Readiness & Pre-Fundraise Visibility endré runs structured visibility campaigns in the 3-6 months before a fundraise, building the media presence, thought leadership, and third-party validation that investors look for during due diligence. ### Stealth-to-Market Launches endré manages coordinated stealth-to-market launches that introduce a company to the market with maximum impact: simultaneous media coverage, analyst briefings, and stakeholder outreach. ### Media Relations & Earned Coverage endré secures editorial coverage in top-tier business, technology, energy, and climate outlets. The firm has placed coverage in TIME, Bloomberg, Reuters, CNN, Forbes, Fast Company, TechCrunch, New Scientist, and 100+ other publications. ### Thought Leadership & Speaking endré positions founders and executives as sector authorities through keynote placements, panel appearances, podcast bookings, and bylined articles in trade and business press. ### Stakeholder Engagement endré manages communications across all stakeholder groups: investors, industrial customers, regulators, strategic partners, employees, and the public. ### Demand Generation endré builds commercial pipeline through content strategy, digital presence, event strategy, and targeted outreach campaigns that generate qualified leads. --- ## Sectors ### Energy & Storage Next-generation batteries, hydrogen fuel cells, electrolyzers, long-duration energy storage, and grid infrastructure. endré has worked with iron-air battery companies, hydrogen aviation fuel cell developers, and grid-scale storage startups. **Clients in this sector**: Ore Energy (iron-air LDES), HyPoint (hydrogen fuel cells, acquired by ZeroAvia) ### Advanced Materials Graphene, nanomaterials, bio-based polymers, novel composites, and advanced manufacturing. endré helps materials companies translate molecular-level innovation into commercial traction with industrial buyers. **Clients in this sector**: Gerdau Graphene (graphene nanomaterials) ### Industrial Decarbonization Direct air capture (DAC), carbon mineralization, green hydrogen, process electrification, and industrial heat. endré helps companies that decarbonize heavy industry build credibility with industrial offtakers and carbon market buyers. **Clients in this sector**: Skytree (modular direct air capture) ### Zero-Emission Mobility Solar vehicles, hydrogen aircraft, electric maritime, and autonomous freight. endré helps mobility companies build media presence and commercial credibility in a highly competitive, consumer-facing market. **Clients in this sector**: Sono Motors (solar EVs, NASDAQ: SEV), HyPoint (hydrogen aviation fuel cells) --- ## Client Case Studies ### Skytree — Direct Air Capture - **Sector**: Industrial Decarbonization / Carbon Capture - **Location**: Netherlands / U.S. / Canada - **Results**: 100+ pieces of editorial coverage in 4 months; 3 major announcements; 5 panels and keynotes; 6 podcast appearances - **Key milestones**: Announced first-of-a-kind 100% wind-powered DAC facility in Texas; communicated acquisition of rival DAC startup ReCarbn; supported U.S. and Canadian market entry - **Coverage**: Reuters, Globe and Mail, Interesting Engineering, TNW, ESG Dive, Carbon Herald, Recharge News ### Ore Energy — Iron-Air Long-Duration Energy Storage - **Sector**: Energy & Storage - **Location**: Netherlands - **Results**: 80+ pieces of editorial coverage; 3 major announcements; 2 world firsts announced - **Key milestones**: Managed stealth-to-market launch; announced Europe's first grid-connected iron-air system; secured pilot partnership with EDF - **Coverage**: TechCrunch, Fast Company, New Scientist, Latitude Media, Climate Home News, Energy Storage News ### HyPoint — Hydrogen Fuel Cells for Aviation - **Sector**: Energy & Storage / Zero-Emission Mobility - **Location**: U.S. / UK - **Outcome**: Acquired by ZeroAvia (~$100M) - **Results**: 250+ pieces of editorial coverage; 500%+ social media growth; 37 panels and keynotes; 5 industry awards - **Key milestones**: Supported two VC funding rounds (NEOM, Sumitomo); announced Piasecki Aircraft partnership; opened UK HQ; positioned for acquisition - **Coverage**: Fast Company, TechCrunch, Aviation Week, Forbes, Business Insider, New Atlas ### Sono Motors — Solar Electric Vehicles - **Sector**: Zero-Emission Mobility - **Location**: Germany - **Results**: 400+ pieces of editorial coverage; 400%+ year-over-year coverage increase; 5-city U.S. road show; Times Square NASDAQ activation - **Key milestones**: Named to TIME Best Inventions 2022; supported NASDAQ listing (SEV); executed landmark U.S. road show - **Coverage**: TIME, Fast Company, CNN, Bloomberg, CNBC, Forbes, Barron's, NBC Nightly News, TechCrunch ### Gerdau Graphene — Graphene Nanomaterials - **Sector**: Advanced Materials - **Location**: UK / Brazil - **Results**: 130+ pieces of earned coverage (from zero English-language presence); 10 podcast appearances; 9 speaking opportunities - **Key milestones**: Launched world's first graphene-enhanced PE masterbatch; won Dow Packaging Innovation Award; announced graphene-enhanced concrete admixture - **Coverage**: Packaging Europe, New Atlas, Forbes, Composites World, Plastics Technology, Design News, Concrete Products --- ## Investor Network endré is connected to hundreds of climate-focused VCs, angels, and institutional investors. A representative sample includes: 4P Capital, Antler, Blume Equity, Carbon Equity, Carbon Removal Partners, Clean Energy Ventures, Contrarian Ventures, ECBF, Emerald Technology Ventures, Energy Impact Partners, Extantia Capital, Forbion, FoodLabs, FORWARD.one, G2 Venture Partners, Invest-NL, Inven Capital, Marble, Morgan Stanley, Planet A Ventures, Ponooc, Positron Ventures, Rockstart, Rubio Impact Ventures, Satgana, Serena, SET Ventures, Shift Invest, Speedinvest, Voyager Ventures, World Fund --- ## Engagement Model endré takes on a maximum of 4-5 clients at any time. The firm operates as a fractional CCO/CMO, embedding directly into the client's leadership team rather than operating as an external agency. --- ## Location & Legal - **European HQ**: Amsterdam, Netherlands - **U.S. Founding Office**: San Francisco, California - **Legal entity**: Endré Communications, B.V. - **KvK**: 78740177 - **VAT**: NL 861514324B01 --- ## Sector Signal Sector Signal is endré's publication series: deep-dive commercialization maps of climate deeptech niches. Each edition maps the companies, chemistries, policies, and commercial realities of one sector, with an interactive database you can sort and filter. ### Edition 01: Flow Batteries (May 2026) - **URL**: https://endre.io/sector-signal/flow-batteries/ - **Companies mapped**: 32 companies across vanadium, organic, zinc-bromine, iron, and emerging chemistries - **Content**: History of flow battery development, how the technology works, chemistry type comparison (vanadium, zinc-bromine, iron, organic, hydrogen-bromine, acid-base, copper), use cases (grid storage, renewables integration, microgrids, industrial/commercial, data centers), policy landscape (US IRA, UK Cap & Floor, EU Clean Industrial Deal, DOE Storage Shot), market data ($340.6M in 2024 to $1.18B by 2030 at 23% CAGR), and commercialization progress analysis - **Regions covered**: 15 countries across North America, Europe, and Asia - **Interactive features**: Sortable and filterable company database by chemistry, stage, status, and region Full index: https://endre.io/sector-signal/ ## Contact - **Website**: https://endre.io - **Book a call**: https://calendly.com/aaronendre - **LinkedIn**: https://www.linkedin.com/in/aaronendre/